Curated Works of Kevin Nathanael

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<channel>
	<title>Curated Works of Kevin Nathanael</title>
	<link>https://kevdrev.cargo.site</link>
	<description>Curated Works of Kevin Nathanael</description>
	<pubDate>Thu, 24 Feb 2022 04:54:02 +0000</pubDate>
	<generator>https://kevdrev.cargo.site</generator>
	<language>en</language>
	
		
	<item>
		<title>HOMEPAGE</title>
				
		<link>https://kevdrev.cargo.site/HOMEPAGE</link>

		<pubDate>Thu, 24 Feb 2022 04:54:02 +0000</pubDate>

		<dc:creator>Curated Works of Kevin Nathanael</dc:creator>

		<guid isPermaLink="true">https://kevdrev.cargo.site/HOMEPAGE</guid>

		<description>
	THIS IS PROBABLY A TOOL THAT REPRESENTS MY WORKS THAT’S BEEN FULLY ESTABLISHED SINCE THE BEGINNING OF TIME UNTIL IT’S NOW__________


	&#60;img width="1297" height="395" width_o="1297" height_o="395" data-src="https://freight.cargo.site/t/original/i/58b6f02b712a8d76a6e171eafbe4855cd4a23793d59f27496321c8751dab3233/Title-Animation.gif" data-mid="134516800" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/58b6f02b712a8d76a6e171eafbe4855cd4a23793d59f27496321c8751dab3233/Title-Animation.gif" /&#62;
	

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	<item>
		<title>Soyjoy Tulus</title>
				
		<link>https://kevdrev.cargo.site/Soyjoy-Tulus</link>

		<pubDate>Fri, 14 May 2021 20:20:58 +0000</pubDate>

		<dc:creator>Curated Works of Kevin Nathanael</dc:creator>

		<guid isPermaLink="true">https://kevdrev.cargo.site/Soyjoy-Tulus</guid>

		<description>

	
︎︎︎
	

&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/49ad891bb33a4955160b7923a177926f2c3dddb91155f026961c85a9e0709b45/Muka.png" data-mid="108488515" border="0"  src="https://freight.cargo.site/w/1000/i/49ad891bb33a4955160b7923a177926f2c3dddb91155f026961c85a9e0709b45/Muka.png" /&#62;
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4 episodes
4.4 million organic views
400+ Youtube comments


&#38;lt;description&#38;gt;
Soyjoy as a healthy snack did a docuseries with one of the most popular singer in Indonesia, Tulus.


The series tells you about his transformation&#38;nbsp; from an ordinary Sumatran Kid to the spotlight of Indonesia’s music industry. And Soyjoy, as a healthy snack companion, helps him to mantain his healthy lifestyle throughout his daily busy life.


&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5ea9102846b3e64be82c148b29d4838439e6041072fcf2e214ff6fdec73b28f9/page-1.png" data-mid="108490433" border="0"  src="https://freight.cargo.site/w/1000/i/5ea9102846b3e64be82c148b29d4838439e6041072fcf2e214ff6fdec73b28f9/page-1.png" /&#62;


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		<title>Tehbotol Sosro Variant Campaign</title>
				
		<link>https://kevdrev.cargo.site/Tehbotol-Sosro-Variant-Campaign</link>

		<pubDate>Tue, 18 May 2021 13:41:57 +0000</pubDate>

		<dc:creator>Curated Works of Kevin Nathanael</dc:creator>

		<guid isPermaLink="true">https://kevdrev.cargo.site/Tehbotol-Sosro-Variant-Campaign</guid>

		<description>

	
︎︎︎
	

&#38;lt;description&#38;gt;


Another campaign, another challenge. In this brief, we need to introduced to the market that TBS has several types of packaging for many occasions. However, the client had only small budget for this campaign. So, we directed an animation with the help of our in-house team to execute this project.


</description>
		
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	<item>
		<title>Ionessence</title>
				
		<link>https://kevdrev.cargo.site/Ionessence</link>

		<pubDate>Tue, 18 May 2021 13:50:13 +0000</pubDate>

		<dc:creator>Curated Works of Kevin Nathanael</dc:creator>

		<guid isPermaLink="true">https://kevdrev.cargo.site/Ionessence</guid>

		<description>

	
︎︎︎
	

&#38;lt;description&#38;gt;


IONESSENCE as a low-calorie ion water can make your body well-hydrated. Especially for women, it can make your skin healthier.
So we came up with the idea of “Satisfy The Need of Your Skin”


This was actually my first ever campaign. :)


&#60;img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/69a06cad723cf0e431bf918137d175c3347a2d511d0b2d6956077b3e411b35e5/3.jpg" data-mid="108816554" border="0" data-scale="82" alt="*Translation: Air Conditioner makes your skin dry, get your skin hydrated." data-caption="*Translation: Air Conditioner makes your skin dry, get your skin hydrated." src="https://freight.cargo.site/w/1000/i/69a06cad723cf0e431bf918137d175c3347a2d511d0b2d6956077b3e411b35e5/3.jpg" /&#62;
*Translation: Air Conditioner makes your skin dry, satisfy the need of your skin.


&#60;img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/785d68ab93ac03d80ee7d71e8b31e3513ad43651a297faa12a7ac520432b83b6/1.jpg" data-mid="108816575" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/785d68ab93ac03d80ee7d71e8b31e3513ad43651a297faa12a7ac520432b83b6/1.jpg" /&#62;
*Translation: Air Conditioner makes your skin dry, satisfy the need of your skin.


&#60;img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5c269d76d4e51da7d336993414e3eb30c290b35249cdcc33fe64ec4ed71dfa7c/2.jpg" data-mid="108816576" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/5c269d76d4e51da7d336993414e3eb30c290b35249cdcc33fe64ec4ed71dfa7c/2.jpg" /&#62;
*Translation: Air Conditioner makes your skin dry, satisfy the need of your skin.


</description>
		
	</item>
		
		
	<item>
		<title>TBS Superiority Campaign</title>
				
		<link>https://kevdrev.cargo.site/TBS-Superiority-Campaign</link>

		<pubDate>Tue, 18 May 2021 14:14:25 +0000</pubDate>

		<dc:creator>Curated Works of Kevin Nathanael</dc:creator>

		<guid isPermaLink="true">https://kevdrev.cargo.site/TBS-Superiority-Campaign</guid>

		<description>

	
︎︎︎
	

&#38;lt;description&#38;gt;


Teh Botol Sosro as the biggest beverage brand in Indonesia, always come up with a campaign that shows their superiority. In the midst of the pandemic, we faced a challenge about how to make a ‘grande’ and ‘epic’ TVC that shows the natural ingredients of TBS. So, we treat this TVC like an epic blockbuster trailer.


</description>
		
	</item>
		
		
	<item>
		<title>Supermusic</title>
				
		<link>https://kevdrev.cargo.site/Supermusic</link>

		<pubDate>Tue, 18 May 2021 14:34:35 +0000</pubDate>

		<dc:creator>Curated Works of Kevin Nathanael</dc:creator>

		<guid isPermaLink="true">https://kevdrev.cargo.site/Supermusic</guid>

		<description>

	
︎︎︎
	

	16,370,000+ views


900+ comments
&#38;lt;description&#38;gt;


Super Music is a lifestyle brand about music. They often creating competition to participate in a gig for young indie Indonesian musicians. We made a digital short-movie to encourage all the musicians to take all the chances ahead with courageous mind.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5f66a3955b826062b0666a9c34600730adf6d3dfdcfe8f77d694ae56b77dca0c/End-scene-NEW-w-headline.jpg" data-mid="108821801" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/5f66a3955b826062b0666a9c34600730adf6d3dfdcfe8f77d694ae56b77dca0c/End-scene-NEW-w-headline.jpg" /&#62;
*Translation: Improve yourself, make every dream counts.


</description>
		
	</item>
		
		
	<item>
		<title>Supersoccer</title>
				
		<link>https://kevdrev.cargo.site/Supersoccer</link>

		<pubDate>Tue, 25 May 2021 19:06:06 +0000</pubDate>

		<dc:creator>Curated Works of Kevin Nathanael</dc:creator>

		<guid isPermaLink="true">https://kevdrev.cargo.site/Supersoccer</guid>

		<description>

	
︎︎︎
	

	12,750,000+ views


150+ comments
&#38;lt;description&#38;gt;


Indonesia is a football fanatic country. You can find everyone playing football in every corner of the streets, supporting their own favourite club. However, there’s still a lot of riots happened during the match and unfortunately, sometimes it took some innocent life of the supporters.
We and Super Soccer as a lifestyle football brand, wanted to give a message through this digital short-movie.


*Translation: Admit your mistake, quench the conflict.


</description>
		
	</item>
		
		
	<item>
		<title>Super Adventure</title>
				
		<link>https://kevdrev.cargo.site/Super-Adventure</link>

		<pubDate>Tue, 25 May 2021 19:15:13 +0000</pubDate>

		<dc:creator>Curated Works of Kevin Nathanael</dc:creator>

		<guid isPermaLink="true">https://kevdrev.cargo.site/Super-Adventure</guid>

		<description>

	
︎︎︎
	

	13,000,000+ views


70+ comments
&#38;lt;description&#38;gt;


Super Adventure is a brand that covers the adventurous lifestyle. In this project, we created a short movie for the audience to enjoy.
By combining local culture with our story, makes it unique and the audiences can get the moral values of that culture, which in this case, Pasola ceremony from Sumba Island, Indonesia.


&#60;img width="2000" height="2828" width_o="2000" height_o="2828" data-src="https://freight.cargo.site/t/original/i/73def460ccdeb2b92324dcbf6c6640908459bc246a02f4f996fee388d62cf47a/IDARE-Poster-.jpg" data-mid="109493233" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/73def460ccdeb2b92324dcbf6c6640908459bc246a02f4f996fee388d62cf47a/IDARE-Poster-.jpg" /&#62;

*Translation: Handle yourself, reach the finish line.


</description>
		
	</item>
		
		
	<item>
		<title>Pocari AG</title>
				
		<link>https://kevdrev.cargo.site/Pocari-AG</link>

		<pubDate>Tue, 25 May 2021 19:41:01 +0000</pubDate>

		<dc:creator>Curated Works of Kevin Nathanael</dc:creator>

		<guid isPermaLink="true">https://kevdrev.cargo.site/Pocari-AG</guid>

		<description>

	
︎︎︎
	

&#38;lt;description&#38;gt;


In 2018, Pocari Sweat became an Official Partner for Asian Games that was held in Jakarta and Palembang.


I made the Key Visuals that promote the partnership.


&#60;img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c6d7ae3ec23c12cb57d4a4633c593eda48ace4bc92155dec1fb37fe481427e1c/Pocari2.jpg" data-mid="109494082" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/c6d7ae3ec23c12cb57d4a4633c593eda48ace4bc92155dec1fb37fe481427e1c/Pocari2.jpg" /&#62;

&#60;img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3202b42cb96d52db68d69f430fd7d9621b4e615d5570a1326b444e67b0b36296/Pocari1.jpg" data-mid="109494070" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/3202b42cb96d52db68d69f430fd7d9621b4e615d5570a1326b444e67b0b36296/Pocari1.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Locals Unite</title>
				
		<link>https://kevdrev.cargo.site/Locals-Unite</link>

		<pubDate>Mon, 24 Jan 2022 10:19:13 +0000</pubDate>

		<dc:creator>Curated Works of Kevin Nathanael</dc:creator>

		<guid isPermaLink="true">https://kevdrev.cargo.site/Locals-Unite</guid>

		<description>

	
︎︎︎
	

&#38;lt;description&#38;gt;Tehbotol Sosro one of the biggest beverage companies in Indonesia. Established since 1940s, the company itself was created and formed locally by a family from the small drinking stall, into having giant factories in several places in Indonesia.


During the early of 2020, they approached us to think about a campaign to rejuvenate the image of Tehbotol Sosro from being too traditional and old, into something youthful and relatable to younger generation.


&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/21a8824fda6bdbf4d93ddb7bd9ba3ee9ac8b4278f3dac33c446344ad7861d69f/Loop.gif" data-mid="131212425" border="0" data-scale="75" alt="*Translation: Work of Local's Creative" data-caption="*Translation: Work of Local's Creative" src="https://freight.cargo.site/w/720/i/21a8824fda6bdbf4d93ddb7bd9ba3ee9ac8b4278f3dac33c446344ad7861d69f/Loop.gif" /&#62;

	
We came up with an idea, it’s called ‘Locals Unite’ which we invite several local and new companies in Indonesia that have younger target audiences to collaborate together and to achieve broader audience because we believe that Tehbotol Sosro could be the mentor of the movement and the business growth for them, and they could introduce us to the new generation that they currently have.


We kicked off the campaign by launching several products such as sneakers, jackets, and even food!


&#60;img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/598256bd5ae538d1188013152be09e54f4c20bd39fe531beae3257fd7ae531e9/Sage-TBS.jpeg" data-mid="131220129" border="0"  src="https://freight.cargo.site/w/750/i/598256bd5ae538d1188013152be09e54f4c20bd39fe531beae3257fd7ae531e9/Sage-TBS.jpeg" /&#62;

Tea-flavoured sneakers! (Courtesy: Sage Footwear)

&#60;img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/3bd3929db7f1dc75faff618a2ef3cac9d5c8978f13530c29d407ee5a24b5f380/img-gallery-Eazy-Money-1.jpeg" data-mid="131220078" border="0" data-scale="44" src="https://freight.cargo.site/w/400/i/3bd3929db7f1dc75faff618a2ef3cac9d5c8978f13530c29d407ee5a24b5f380/img-gallery-Eazy-Money-1.jpeg" /&#62;&#60;img width="424" height="424" width_o="424" height_o="424" data-src="https://freight.cargo.site/t/original/i/626e69a0848f8fc8a5d854c36af3936e5c0c276d245511644b62ee4be92054a2/img-brand-thumbnail-Eazy-Money.jpeg" data-mid="131220073" border="0" data-scale="40" src="https://freight.cargo.site/w/424/i/626e69a0848f8fc8a5d854c36af3936e5c0c276d245511644b62ee4be92054a2/img-brand-thumbnail-Eazy-Money.jpeg" /&#62;Eazy Money x Tehbotol Sosro (Courtesy: Eazy Money)


&#60;img width="1266" height="662" width_o="1266" height_o="662" data-src="https://freight.cargo.site/t/original/i/a0a6c400c40ead33e10bb054aee662391a30e893c114f0c1b623873be474d4a7/img-brand-Xander_Bakes.jpeg" data-mid="131220075" border="0"  src="https://freight.cargo.site/w/1000/i/a0a6c400c40ead33e10bb054aee662391a30e893c114f0c1b623873be474d4a7/img-brand-Xander_Bakes.jpeg" /&#62;

Tehbotol-flavoured Xander Bakes Cookies (Courtesy: Xander Bakes)


&#60;img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/cfa21e3c7deabbe7ea9d563426185b265245710f4dd6d300783a3533bc328baa/img-gallery-Bakeground-3.jpeg" data-mid="131220076" border="0"  src="https://freight.cargo.site/w/400/i/cfa21e3c7deabbe7ea9d563426185b265245710f4dd6d300783a3533bc328baa/img-gallery-Bakeground-3.jpeg" /&#62;

Tehbotol Cake by Bake Ground (Courtesy: Bake Ground)


After that, we aired the TV commercial for the manifesto of the spirit of the campaign itself, and starting to invite several creative individuals in Indonesia to join the movement.


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe2b4b374cd4309380639b819174bb25a18da0fc52a700cdf077db357902309d/TBS-LU-1.gif" data-mid="131222373" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/fe2b4b374cd4309380639b819174bb25a18da0fc52a700cdf077db357902309d/TBS-LU-1.gif" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/742ef061759566f7a7c58795304ca6c432b66866bccffaf6c8ae951bb5c84954/TBS-LU-2.gif" data-mid="131222396" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/742ef061759566f7a7c58795304ca6c432b66866bccffaf6c8ae951bb5c84954/TBS-LU-2.gif" /&#62;
&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/8728c218a97fd295aeff23450ce63b3832a558667fcc9eadfa71cccff95c0808/TBS-LU-3.gif" data-mid="131222538" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/8728c218a97fd295aeff23450ce63b3832a558667fcc9eadfa71cccff95c0808/TBS-LU-3.gif" /&#62;


Then, we launched some limited edition bottles by collaborating with several new designers to create the design.


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Bottle Designer List (not in particular order):&#38;nbsp;


@isaindrapermana, @wd.willy, @potr___, @diela.maharanie, @rasefour&#38;nbsp;


The campaign itself is still running until now and they can really expand the possibilities and create further activities based on the big campaign that we proposed, that’s ‘Locals Unite’ from us.


Client: Tehbotol Sosro Indonesia


ECD: Erwin Santoso


CD: Ade Prabas


Art Director: Kevin Nathanael


Copywriter: Kika Amalia


Design &#38;amp; Motion: Christian Melvin, Rachel Dewanto, Hans Christian Japutra, Nadine Irawan


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