The digital photo book project for Wuling's Air EV is a visually stunning collection of high-quality photographs showcasing the car's sleek and modern design, advanced technology, and eco-friendly features. As the project lead, my role was to conceptualize the project, direct the art direction, and supervise the photography session. The final product is a digital photo book promoting the Air EV as a cutting-edge and sustainable electric car option for consumers. It will be distributed on several platforms, from social media to OOH campaigns.

Credit(s):

Client: Wuling Motors Indonesia

Agency: FTW Jakarta

CCO: Erwin Santoso

ECD: Ade Prabas

Senior Art Director: Vincent Wijaya

Art Director: Juan Richard, Rasyid Rizki

Agency Producer: Adityas Trigantoro

Photographer: Diego Verges
Production Studio: Ssup Images