Arla is known as a company that provides organic dairy products all over their product ranges. They entered the Indonesian market last year, and I was in charge of the key visual of the campaign.
“Pure Growing Pure” is a campaign we designed for Arla Indonesia. All of their dairy products are pure and organic, that’s why they’re really good on providing the daily nutrition for your family, especially kids. In a way, the purity of our home nature, also growing our lovely pure-hearted family members.
The typography itself, I asked my friend’s daughter to write “Pure Growing Pure” using her own hand-writing so that it can resonates the message of the campaign even purer.
“Pure Growing Pure” is a campaign we designed for Arla Indonesia. All of their dairy products are pure and organic, that’s why they’re really good on providing the daily nutrition for your family, especially kids. In a way, the purity of our home nature, also growing our lovely pure-hearted family members.
The typography itself, I asked my friend’s daughter to write “Pure Growing Pure” using her own hand-writing so that it can resonates the message of the campaign even purer.
